About

Built different.
On purpose.

We're not a marketing agency. We're a technology consultancy that happens to generate revenue.

Origin

Why this exists.

There's a massive gap in the market that nobody is filling well. On one side, you have traditional marketing agencies — great at running ads, terrible at understanding your ERP, your manufacturing constraints, or how your dealer network actually distributes products. On the other side, you have enterprise consulting firms that charge $500/hour to produce a PowerPoint deck that tells you what you already know.

Neither of these is what a legacy B2B or manufacturing company actually needs. What they need is someone who speaks both languages — who understands the technical architecture of how data flows from a production floor to a digital shopping cart and who can direct a trade show activation that stops foot traffic.

That's the gap this consultancy fills. That's why Sunder & Co. exists.

Philosophy

What we believe.

"We don't sell hours. We sell outcomes."

Every engagement is measured by revenue recovered, costs eliminated, or systems deployed — not by the number of meetings we attend.

"If your agency can't build it, they shouldn't be recommending it."

We don't outsource our core competencies. If we recommend a 3D configurator, it's because we've built them. If we spec a kiosk, it's because we've deployed them.

"Data tells you what to build. Design tells you how to build it beautifully."

We don't guess. Every creative decision is informed by configurator analytics, search trends, and competitive intelligence.

"The best technology is the technology your team actually uses."

We don't deploy shiny tools and walk away. We train, document, and iterate until the system is embedded in your operation.

Background

Where this comes from.

Deep experience at the intersection of manufacturing, e-commerce, and spatial computing. Multiple enterprise-scale ERP integrations. Multiple B2B wholesale portal builds. Multiple 3D product configurators shipped to production.

This isn't theoretical. Every service on this site exists because it's been built, deployed, measured, and refined.

Verticals

Manufacturing Furniture & Home Heavy Industrial B2B Wholesale Retail Technology Luxury Goods

Core Platforms

Acumatica NetSuite Magento Shopify Plus Three.js Pimberly Salsify Klaviyo HubSpot Swift / iOS
Extended Network

Specialist partners on speed dial.

For specialized verticals — iOS development, large-format video production, industrial design — we maintain a curated network of vetted partners. You get one point of contact (us) with access to world-class specialists when the project demands it.

Let's Talk

Ready to modernize
your revenue architecture?

No sales pitch. Just a clear-eyed conversation about where your money is going — and where it could be going.

Book a Discovery Call