Notes on AI visibility, brand clarity, search, and the technical details that shape how businesses are understood.
Apple’s App Intents, App Entities, Siri, Spotlight, and Home Screen search are creating a new visibility layer for customer-facing apps, especially for teams with catalogs, bookings, and repeat user actions.
Read ArticleAI search is changing how buyers discover furniture, lighting, rugs, and home brands. Being indexed is no longer enough — the site needs to become readable, credible source material before the click.
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